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How Design Thinking adds value to your digital transformation

December 2022 - Design Thinking is buzzing in the market. Especially in the context of the creation of new digital products and solutions,...

Are you customer-centric in name only?

July 2022 - Introduction Customer centricity has been touted as a key driving force for many organizations in the last decade. The continuous...

Design is not ‘nice-to-have’

June 2019 - Design is often an afterthought among product owners, both in digital and offline product and service sectors. Misconstrued as aesthetic, design...

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